Post by account_disabled on Dec 19, 2023 3:16:27 GMT -5
Seems not yet to be implemented and the potential for growth, not to say disruption, is real. Beyond the Push/Pull concepts which essentially relate to offline marketing, it is above all the “customer centric” approaches which have not yet been deployed. At the risk of repeating myself, schools devote most of their efforts to trying to ensure that their brand communication reaches as many people as possible by communicating on digital spaces where they hope to reach their audiences. Very few schools have a different and yet complementary approach consisting of understanding the needs and especially the problems of their students. There are 2 benefits to doing this: Much more proximity with non-customers.
Virtually no competition given that no school has (a priori) put Email Data these approaches in place. However, as we saw previously, this is where most of the demand is located. By not targeting these market segments, you only reach a small part of your potential audience and therefore let potential customers go elsewhere. The good news is that these strategies are now accessible. It is possible to develop real and deep customer proximity by being at the heart of their issues. This doesn't happen in the blink of an eye, it takes a little time and expertise, but it's a real opportunity to make a difference and implement a digital blue ocean strategy. The blue ocean strategy is a business strategy exposed by 2 INSEAD researchers which indicates that the best way to generate growth and profits is to create new demand in an uncontested strategic space.
The digital blue ocean strategy is an adaptation of this strategy to the online world. It consists of identifying online market segments in which demand is relatively high and competition is low or moderate. It is obvious that the size of the segments must be compared to the field of activity and the products or services concerned. Between convenience or everyday consumption products or products requiring a significant investment, the benchmarks and scales are not the same. It is a very analytical approach, which allows not only to map a market and segment it in relation to demand but also to know which segments to favor based on competitive intensity.
Virtually no competition given that no school has (a priori) put Email Data these approaches in place. However, as we saw previously, this is where most of the demand is located. By not targeting these market segments, you only reach a small part of your potential audience and therefore let potential customers go elsewhere. The good news is that these strategies are now accessible. It is possible to develop real and deep customer proximity by being at the heart of their issues. This doesn't happen in the blink of an eye, it takes a little time and expertise, but it's a real opportunity to make a difference and implement a digital blue ocean strategy. The blue ocean strategy is a business strategy exposed by 2 INSEAD researchers which indicates that the best way to generate growth and profits is to create new demand in an uncontested strategic space.
The digital blue ocean strategy is an adaptation of this strategy to the online world. It consists of identifying online market segments in which demand is relatively high and competition is low or moderate. It is obvious that the size of the segments must be compared to the field of activity and the products or services concerned. Between convenience or everyday consumption products or products requiring a significant investment, the benchmarks and scales are not the same. It is a very analytical approach, which allows not only to map a market and segment it in relation to demand but also to know which segments to favor based on competitive intensity.