Post by account_disabled on Mar 5, 2024 1:28:24 GMT -5
The funnel is a very simplified representation of a conversion process (“conversion” defines a particular action we expect a user to take). In itself, the concept of a funnel is quite simple and precisely because it is so intuitive it has been used in different fields and in different forms, so an overview of the types of funnels is necessary to understand, for example, the difference between marketing funnels and sales funnels. sales , or to understand the different stages of the funnel. What is the Sales or Marketing Funnel? Here's how to create an effective one How many types of funnels are there? How can we imagine creating an effective one? Let's start by saying that, as just said, the funnel is a representation of a process that leads a user to perform a certain action.
Since this action is not specified in the Hong Kong Telegram Number Data funnel definition, the funnel itself takes different names depending on what the result we want to achieve is (what action we want users to take). As: The marketing funnel typically defines the acquisition steps of a potential lead which passes from the awareness phase (in which he understands that he needs something) to the consideration phase (where he evaluates the alternatives) to the decision phase (moment in which he registers on a form for example). We talk about marketing funnels because we are assuming that the required action (leaving your data) belongs to a marketing office. The sales funnel that defines the steps of the sales process for which we expect the path to be the same in at least 3 phases (just described) and that only the result changes: someone is ultimately buying something.
What is certain is that the first two phases (awareness and consideration) still recall a world more linked to marketing, but what generally defines the type of funnel is the action with which it ends. Practical example of a funnel Once these two macro-categories have been defined, the rest is all easy. If I want to get people to sign up for my newsletter I will have a marketing funnel which will generally have the 3 canonical steps (awareness, consideration and decision) around which I will have to build dedicated content. As: In the awareness phase I will have high-level, very generic content that generally talks about the sector in which I operate. Here the goal is not to talk about your company but to attract people who are starting to understand that they have a problem to solve but who are still looking for generic information about the context In the consideration phase.
Since this action is not specified in the Hong Kong Telegram Number Data funnel definition, the funnel itself takes different names depending on what the result we want to achieve is (what action we want users to take). As: The marketing funnel typically defines the acquisition steps of a potential lead which passes from the awareness phase (in which he understands that he needs something) to the consideration phase (where he evaluates the alternatives) to the decision phase (moment in which he registers on a form for example). We talk about marketing funnels because we are assuming that the required action (leaving your data) belongs to a marketing office. The sales funnel that defines the steps of the sales process for which we expect the path to be the same in at least 3 phases (just described) and that only the result changes: someone is ultimately buying something.
What is certain is that the first two phases (awareness and consideration) still recall a world more linked to marketing, but what generally defines the type of funnel is the action with which it ends. Practical example of a funnel Once these two macro-categories have been defined, the rest is all easy. If I want to get people to sign up for my newsletter I will have a marketing funnel which will generally have the 3 canonical steps (awareness, consideration and decision) around which I will have to build dedicated content. As: In the awareness phase I will have high-level, very generic content that generally talks about the sector in which I operate. Here the goal is not to talk about your company but to attract people who are starting to understand that they have a problem to solve but who are still looking for generic information about the context In the consideration phase.